Each year, POPsocial partners with Meta to run a hands-on Reels experience at Cannes Lions, where Reels Content Curators guide VIP industry guests through a collaborative creative session that includes educating, directing, filming, and editing Instagram Reels live on the spot, resulting in authentic, share-ready content and a deeper connection with Meta’s creative tools.
HOW WE MADE IT POP
Meta turned to POPsocial as the social-first experts to pair industry leaders and influencer attendees with our top-tier content directors. Together, we showcased the power of Instagram’s in-app Reels ads tool through a fully immersive experience.
Guests moved through a series of art-driven vignettes and custom AR filters, each year co-created with a new Hero Artist. POP’s team directed, captured, and edited Reels right on guests’ devices; guiding them through every step of the process. Attendees walked away with a polished Reel ready to post, and a firsthand understanding of how to turn creativity into engagement.
Execution Highlights
- 4 years running - Meta invites POPsocial back to Cannes Lions year after year for our proven ability to engage and inspire.
- 4 days of activation with up to 6 Creative Directors, producing 1,000+ unique Reels.
- Exclusive VIP sessions for LVMH, Dentsu, and L’Oréal.
- Featured guests included Mathilde Delhoume-Debreu (Global Brand Officer, LVMH), Alexandra Bolten (Global Head of Social & Content Marketing, L’Oréal), and Yara Shahidi (Actress & Influencer, 8.5M IG followers).
- Hero Artist collaborations over the years with Felipe Pantone, Colm Dillane, Es Devlin, Remio, and Daewon Song.
- AR filter integration to elevate storytelling and bring Meta’s creative tools to life.
Let’s Create Unforgettable Moments
Ready to make some POPtacular memories? Contact us today to find out how we can make your event the talk of the town.
