For several years, POPsocial has partnered with Hulu and Disney+ to reimagine how fans engage with their favorite stories. From premieres and expos to fan and influencer events, our team has delivered a suite of immersive experiences designed to transform fleeting moments into shareable, cinematic memories.
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HOW WE MADE IT POP
POPsocial conceptualized, designed, and produced immersive photo and video activations that brought each title’s identity to life while maintaining a cohesive visual language across Hulu and Disney+ brands. Through themed sets, digital overlays, and instant-share integrations, fan excitement was transformed into real-time social amplification. Activations included the Chad Powers, Only Murders in the Building, Tell Me Lies, and Wizards Beyond Waverly Place premieres, as well as the Lilo & Stitch AAPI x TikTok Event, D23 Expo, Hulu Gets Real, and runDisney - each brought to life through POPsocial’s interactive technology and storytelling to create unforgettable, shareable experiences.
Execution Highlights
• Multi-event, multi-year partnership spanning red carpets, premieres, and fan experiences.
• Diverse activation formats including Live Portrait Studios, Hi-Def Gimbal Booths, and DSLR Booths.
• Celebrity participation including Glen Powell sharing his custom POPsocial outputs at the Chad Powers premiere, reaching millions across Instagram, and David Henrie at the Wizards Beyond Waverly Place premiere reconnecting with fans through nostalgic yet modernized video moments.
• Thousands of guests captured, millions of organic impressions generated through fan and talent shares.
• Event video recaps produced for internal and promotional use, extending the lifecycle of each activation.
Let’s Create Unforgettable Moments
Ready to make some POPtacular memories? Contact us today to find out how we can make your event the talk of the town.
