Since 2004, Dove’s Campaign for Real Beauty has challenged conventional beauty stereotypes and redefined what it means to feel confident in your own skin. Two decades later, the message continues to evolve, now addressing the growing influence of AI and digital manipulation on self-image.
In 2024, POPsocial partnered with Dove to bring that story to life through a cinematic, cross-coastal production celebrating authenticity in the digital age. Featuring Reba McEntire in Los Angeles and Drew Barrymore, Beanie Feldstein, and Marsai Martin in New York, the campaign captured candid reflections on self-acceptance, identity, and the courage to show up as your unfiltered self.
HOW WE MADE IT POP
POPsocial partnered with Dove’s brand and agency teams to produce an emotionally resonant, full-scale video campaign designed to humanize the brand’s conversation around technology and beauty.
In true POP fashion, the production was powered by a female-led creative team - with Krizia Vega serving as Director and Producer, and Natalia Moscoso as Cinematographer - whose collaborative vision brought comfort and purpose to every scene.
Each set was crafted to feel intimate yet elevated, reflecting each talent’s personal relationship with authenticity. Reba McEntire led a soulful narrative about confidence and aging with grace in Los Angeles, while in New York, Drew Barrymore, Beanie Feldstein, and Marsai Martin shared their intergenerational perspectives on vulnerability, self-expression, and beauty in the era of digital editing.
POP’s directors, cinematographers, and on-site editors built succinct, cohesive visual language across both coasts: warm natural lighting, elegant motion, and minimal post manipulation - letting the raw emotion lead. The final social content became a visual extension of Dove’s core message: real beauty is real people, captured as they are.
Execution Highlights
- 4 unique celebrity-led campaign films produced across Los Angeles and New York.
- Commercial-grade production value delivered with a nimble, social-first workflow.
- Storytelling built for social media—intimate, emotional narratives adapted for short-form and long-form platforms.
- Cross-coastal creative alignment with consistent tone, cinematography, and message across all shoots.
- Female-led direction and cinematography team, ensuring authenticity and purpose-led creative choices.
Let’s Create Unforgettable Moments
Ready to make some POPtacular memories? Contact us today to find out how we can make your event the talk of the town.
