ABOUT THE EVENT
Ain't no party like a West Coast party, 'Cause a West Coast party don't stop! Snoop Dogg and Warren G hosted a private party for the screening of YouTube’s GFunk at Snoop Dogg’s compound in LA. Friends of the two hosts and influential members in the hip hop world alike were in attendance of the screening which featured never-before-seen footage and interviews with artists such as, Warren G, Snoop Dogg, Chuck D, Ice Cube, Ice T, Too Short, The D.O.C., Wiz Khalifa and others.
A retro LA street scene was created with a hydraulics low-rider car positioned in front of a 20 foot wide printed backdrop. POPsocial’s 3D 10 Camera Array captured guests posing behind the wheel or in front of the car with the ‘gangsta lean’ for over 340 GIFs over the course of the night. Multiple influencers posted to their social media accounts, including Snoop Dogg himself, resulting in over 26 million amplified impressions.