Surviving Coachella


Get your fanny packs and flash tats ready… It’s festival season. Last weekend, thousands of music lovers, art connoisseurs, and festival enthusiasts migrated to the SoCal desert for the first weekend of the highly anticipated Coachella Valley Music and Arts Festival. With its famously mind-boggling art installations, high-profile musical performers, and gourmet food booths, Weekend 1 was a sunny, scenic success.


The POP team was among the throngs of sunhat-clad concert-goers catching some shade in the Do LaB or pining for a better view of Beyonce at Coachella Stage. Surviving and thriving, POPsocialites started at the BMWi Poppy pop-up celebrating the launch of the Kourt X Kylie Makeup Collection. The following Saturday, we were representing at the iconic Neon Carnival by Levi’s and Tequila Don Julio, designed for guests to bring out their inner child with classic carnival games and rides. The festivities closed out with the all-weekend-long Revolve Festival, which partnered with Palms Casino Resort to bring out artists like A$AP Rocky, Mike Will Made-IT, 21 Savage, Snoop Dogg, and YG, among others. After an eventful 3 days, POPsocial spent some time Coachillin’ before heading out to the desert all over again for the madness of Weekend 2!