Crustacean Reopening


Since opening in Los Angeles in 1997, Hollywood hotspot Crustacean Beverly Hills hosts "An Iconic Affair" in Celebration of its 20th Anniversary & Grand Reopening with a star studded guest list including the likes of Angela Bassett and Rex Lee. A stone’s throw from Rodeo Drive in Beverly Hills, the old Crustacean restaurant had all the luxe signifiers of East Asian dining in America: Columns painted with gold dragons, a dining room dissected by a koi-filled stream. This week, the 20-year old restaurant emerges from a six month, $10 million dollar renovation, with hopes that its next two decades will be just as successful.

POPsocial designed a memorable video experience to celebrate this local gem’s monumental milestone. We built a mini studio and featured VIP guests in their own videospots against a custom POP designed backdrop. Theses videos were pre-edited, and instantly shareable commercial quality branded videos with customized edit style, end card and music.


Social Sharing

SMS: 218

Emails Sent: 30

Facebook: 4,888

Twitter: 2, 862

Instagram: 1, 639, 480

Impressions: 1, 647, 230

Videos Captured: 149

Morgan LBeverly Hills